I will vouch that David Meerman Scott has published a book so his mom will know.
He just posted a YouTube video having everyone who attended his keynote show his mom the book.
I attended the Vocus User Conference and have a copy of the book. I am just starting to read it and it is interesting and I hope to learn a lot from it. It was good to hear him speak and he had a lot of good points on how the world of marketing and PR is evolving and changing.
Here is the Book: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
If you know where to look, you can see me.