The Denver Post – Apple cranks up iPhone blitz
In a story published by Newsday and carried by the Denver Post, the discuss they discuss how Apple is turning up the heat on advertising for the iPhone.
Apple was pretty quiet about the launch of this campaign, especially the date of release, June 29.
The catch phrase appears in the ads, “There’s never been an iPod that can do this.” They are correct, nothing works like this.
It will certainly drive innovation in the cell phone market. It will be interesting to see what comes up in the near future.
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